screamingflea
11-5-11, 12:53pm
This (http://www.cnn.com/2011/11/02/showbiz/celebrity-news-gossip/jason-moore-on-paris-hilton/index.html?iref=allsearch) explains a whole lot ...
"I think a lot of that stemmed from the curiosity that was built in the media about who Paris Hilton was," Moore says. "She lived the ultimate image and was the ultimate brand based on the right name, the right look, the right height, the right hair color, the right eye color, the right everything for a formula that far exceeded anybody else at that time. She was the ultimate package that corporate America would want to make for itself as a marketing tool, but it was already made for them. They say to be a famous person, people want to be you or f*** you, and she encompassed both of those." [ ... ] Moore also studied the branding blueprints of rock stars like the Rolling Stones, Jimmy Buffett and the Grateful Dead. "Those guys aren't releasing new material, but they're making hand over fist every year from what? Touring. Selling merch. Building more fan base. Exploiting more territories. Planting more seeds."
This guy created a monster that we'll have to live with a long time, but ya gotta give credit where credit is due. The guy is brilliant in his field.
"I think a lot of that stemmed from the curiosity that was built in the media about who Paris Hilton was," Moore says. "She lived the ultimate image and was the ultimate brand based on the right name, the right look, the right height, the right hair color, the right eye color, the right everything for a formula that far exceeded anybody else at that time. She was the ultimate package that corporate America would want to make for itself as a marketing tool, but it was already made for them. They say to be a famous person, people want to be you or f*** you, and she encompassed both of those." [ ... ] Moore also studied the branding blueprints of rock stars like the Rolling Stones, Jimmy Buffett and the Grateful Dead. "Those guys aren't releasing new material, but they're making hand over fist every year from what? Touring. Selling merch. Building more fan base. Exploiting more territories. Planting more seeds."
This guy created a monster that we'll have to live with a long time, but ya gotta give credit where credit is due. The guy is brilliant in his field.